Architects and designers have firm ideas on floor coverings, from the most lavish handwoven carpets to functional tiles. And so do their clients. Increasingly, developers and builders are looking for floor coverings that satisfy the growing demand for all things environmentally and socially sound.
This is why ITC Natural Luxury Flooring has launched its Eco Collection, a range that meets the most stringent environmental standards without sacrificing the opulent underfoot feel, resilience and style for which the company's carpets are renowned. The Eco Collection comes in three styles: Eco Loop, Eco Rib and Eco Velvet, all of which are handloomed in India, using superior-quality, undyed wool, a completely natural and moth-proof material that is without the range of chemical additives used in so many contemporary floor coverings.
All ITC Natural Luxury Flooring carpets are rigorously tested by the British Carpet Technical Centre in Leeds to ensure durability and safety. Ideal for heavy domestic and general commercial locations, the Eco Collection is available in 4m and 5m widths. Bespoke rugs can also be made in any size up to a maximum width of 500cm, and finished with a colour-coordinating tape