ABB / Busch-Jaeger - The perfect recipe

There was a letter in every ABB LEAF Awards gift bag that was given to each participant at the awards celebration in Frankfurt this year. And each letter was attached to a red cooking spoon, and stated, 'Isn't creating the perfect building just a bit like cooking the best possible dish?' Can you elaborate on this?

Katrin Förster: Yes, the spoon is a rather amusing but symbolic tool to surprise all architects, designers and guests at the evening with. I was trying to find something worthy and special for everyone to take back home from the ceremony. The brilliant red colour of the spoon is certainly attractive and related to our ABB logo. I love thinking about the idea that most architects are using this excellent kitchen tool at home now, when being a chef, creating experimental dishes - or cooking a good old coq au vin. And in this vein, our smart technology could also be a brilliant tool in their next architectural building design.

ABB joined the LEAF Awards for the second time as headline partner, and since 2016 it has been called the ABB LEAF Awards. Why did you choose this specific award to get involved with?

We do support other architectural events and awards as well, but the LEAF Awards celebration is something special for us to focus on. It is still an intimate boutique-style ceremony, taking place in amongst the huge amount of competitions around the world today. Nevertheless, it is completely international. We had shortlisted projects from five continents again this year, and a truly global community joining the celebration - like a global family of like-minded people. From our point of view, we would like to grow the family, but the heartfelt character will not get lost. This sort of 'LEAF-family' feeling is very appealing, and inviting people to be part of that would be a great thing to achieve.

Which are the other awards ABB is supporting?

Well, obviously we are heavily supporting the World Architecture Festival as headline partner, providing the lounge for the speakers and judges to relax in, and supporting diverse receptions, such as in honour of women in architecture and others.

Why are architects so important to ABB?

For a company as big as ABB, it is essential to be acknowledged as a supporter and concerned partner of the architectural community and the society in general. Good architectural design that is futureproof must be environmentally supportive and people-friendly in every way. Only with us is it possible to create up-to-date, modern buildings, as we are an industry that designs multisensors embedded in intelligent technologies that lead to significant energy savings, or even energy-production, and help to increase people's living comfort, wellbeing and security. But architects will only be able to plan employing these technologies in their buildings when they have detailed knowledge about the new developments. And we can only deliver exactly what is needed if we do have a constant and close exchange of ideas and research. I see us not as a sponsor or supplier to the architectural business, but rather as a partner of the branch and the community. We have to be present, reachable and predictable, not an abstract idea of an industry.

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Busch-Jaeger Elektro GmbH
Freisenbergstraße 2 Lüdenscheid, 58513
Tel: 49 2351 956 1600 Fax: 49 2351 956 1700
Contact: ABB

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