Katrin Förster: Yes, the spoon is a rather amusing but symbolic tool to surprise all architects, designers and guests at the evening with. I was trying to find something worthy and special for everyone to take back home from the ceremony. The brilliant red colour of the spoon is certainly attractive and related to our ABB logo. I love thinking about the idea that most architects are using this excellent kitchen tool at home now, when being a chef, creating experimental dishes - or cooking a good old coq au vin. And in this vein, our smart technology could also be a brilliant tool in their next architectural building design.
We do support other architectural events and awards as well, but the LEAF Awards celebration is something special for us to focus on. It is still an intimate boutique-style ceremony, taking place in amongst the huge amount of competitions around the world today. Nevertheless, it is completely international. We had shortlisted projects from five continents again this year, and a truly global community joining the celebration - like a global family of like-minded people. From our point of view, we would like to grow the family, but the heartfelt character will not get lost. This sort of 'LEAF-family' feeling is very appealing, and inviting people to be part of that would be a great thing to achieve.
Well, obviously we are heavily supporting the World Architecture Festival as headline partner, providing the lounge for the speakers and judges to relax in, and supporting diverse receptions, such as in honour of women in architecture and others.
For a company as big as ABB, it is essential to be acknowledged as a supporter and concerned partner of the architectural community and the society in general. Good architectural design that is futureproof must be environmentally supportive and people-friendly in every way. Only with us is it possible to create up-to-date, modern buildings, as we are an industry that designs multisensors embedded in intelligent technologies that lead to significant energy savings, or even energy-production, and help to increase people's living comfort, wellbeing and security. But architects will only be able to plan employing these technologies in their buildings when they have detailed knowledge about the new developments. And we can only deliver exactly what is needed if we do have a constant and close exchange of ideas and research. I see us not as a sponsor or supplier to the architectural business, but rather as a partner of the branch and the community. We have to be present, reachable and predictable, not an abstract idea of an industry.